Realtor Toolkit

How real estate professionals can make a meaningful impact in our community

Why Homeownership

How Can You Support Habitat

As a real estate agent, you guide families toward homeownership. By partnering with Greater Indy Habitat for Humanity, you can extend that mission by supporting affordable homeownership opportunities for those who need it most. 

Below, you’ll find resources to understand Habitat’s work, share information with clients, and showcase your partnership. Whether you donate as a closing gift, contribute to closing costs, or spread awareness, getting involved is simple.  

Explore our impact page to see the difference you can make with Greater Indy Habitat.  

Strengthen client relationships
Create a lasting impact on families and neighborhoods
Differentiate your business by giving back

  • Refer a Homebuyer

    If you have a first-time homebuyer facing challenges with a traditional mortgage, refer them to our program. They can start by requesting and completing the online info session video—and be sure they list your name on the form when requesting the video. After completing the video, they will receive an application.

  • Closing Gift Contribution

    Celebrate a family’s new home by donating to Habitat in their honor. This meaningful gesture helps another family achieve homeownership. 

  • Spread Awareness

    Share Habitat’s mission with your clients and network to inspire others to support affordable housing solutions in our community. 

  • Social Media & Marketing Support

    Use our ready-to-share graphics and messaging to showcase your partnership with Habitat and encourage other real estate professionals to get involved. 

Claim a tax credit when you donate to Habitat

The Indiana state government recently passed the Attainable Homeownership Tax Credit, a $4 million program designed to incentivize individuals and businesses to contribute to Habitat affiliates. This program is a significant recognition of the growing need for more affordable homeownership options in our community.  

How does it work? 

Tax credits may be used to reduce your individual or business state tax liability in the tax year the donation is made. When you donate to Habitat, you can receive a tax credit worth 50% of your donation, up to $10,000 in tax credits. This means that a donation of $2,000 could result in a $1,000 tax credit for you or your small business. There are specific steps you need to take to claim the tax credits. Contact Maureen Parsons at mparsons@indyhabitat.org or 317.777.6140 before making your gift.  

Learn More About Habitat

Our Mission
Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities, and hope.

Myth: Habitat for Humanity gives away homes for free.
Fact: Families purchase homes with affordable mortgages and complete partnership hours, including Habitat University classes and volunteering on the build site. 

Myth: Habitat homes are for unemployed individuals.
Fact: Buyers must have a stable income and meet financial guidelines. 

Myth: Habitat builds homes and sells them for profit.
Fact: Habitat builds and sells houses to homeowner partners through no-profit loans. Mortgage payments recycle into future home builds. 

Myth: Habitat homes decrease neighborhood property values.
Fact: Studies show Habitat homes stabilize neighborhoods and increase value. 

Myth: Anyone can qualify for a Habitat home.
Fact: Homebuyers must meet specific eligibility criteria, including an ability to purchase and pay an affordable mortgage, a need for improved housing, and a willingness to partner with Habitat through required partnership hours. 

Sample Emails

Here are sample emails you can personalize and send to friends, family, co-workers, and others in your network. Choose one that fits your style and audience, make any adjustments, and send it on its way. 

Custom Habitat for Humanity certificates where you fill in your buyer’s name. Please email give@indyhabitat.org, to arrange a pick-up at the Habitat Main Office: 3135 N Meridian Street, Indianapolis, IN 46208. 

Client Closing Gift Email

Subject: A Special Gift in Your Honor!

Dear [Name],

Congratulations on your new home! To celebrate this exciting milestone, I have made a donation to Greater Indy Habitat for Humanity in your honor. This gift helps provide affordable homeownership opportunities for families in our community, making your home purchase even more meaningful.

I truly appreciate the opportunity to be part of your home-buying journey and hope this small gesture reflects my gratitude. If you are interested in learning more about Habitat’s work, visit here.

Wishing you happiness and great memories in your new home!

Best,

[Name]

Friends & Family Outreach Email

Subject: Join Me in Supporting Affordable Homeownership

Dear [Name],

I wanted to share something exciting with you! As a realtor, I see firsthand the power of homeownership transforming lives. That is why I have partnered with Greater Indy Habitat for Humanity to support families in need of affordable housing.

For every home I help close, I will donate to Habitat, ensuring that another family moves one step closer to their dream of homeownership. If you are interested in learning more or contributing yourself, check out their donation page here (OR insert your personalized donation page here).

Together. We can make a lasting impact on our community!

Best [Name]

Networking & Colleague Email

Subject: Partnering with Habitat, A Way to Give Back

Hi [Name],

I wanted to share something I have been incorporating into my real estate business- partnering with Greater Indy Habitat for Humanity to support affordable housing. For every closing, I make a donation in my client’s honor to help a family achieve homeownership.

Not only does this add a meaningful touch to the closing experience, but it also allows me to contribute to our community in a lasting way. If you are interested in learning more or considering a similar initiative, I would love to chat!

Let’s work together to make homeownership a reality for more families.

Best,

[Your Name]

Donor Thank You Email

Subject: Thank You for Your Generous Support!

Dear [Donor’s Name],

I want to take a moment to sincerely thank you for your generous support of Greater Indy Habitat for Humanity. Your contribution is making a direct impact on families in need of safe, affordable housing. Because of supporters like you, we can continue building strength, stability, and self-reliance through homeownership.

Your generosity is helping create brighter futures for families in our community, and we are so grateful for your partnership in this mission. If you’d like to stay updated on the impact of your gift, visit our impact page or follow us on social media.

Thank you again for being a part of this important work!

Best,
[Your Name]

Social Media Support

Use graphics and suggested messaging to help boost your support. These posts often inspire others to give, too! Click here to download a larger file to save and share.

Suggested photo ideas:  

  • A picture of your client holding a welcome home sign or keys 
  • A snapshot of the donation acknowledgement or thank you note from Habitat 
  • A branded graphic with a “proud support of Greater Indy Habitat for Humanity” badge (see options above)
  • A smiling selfie of you in front of a home with a caption about giving back 

Click here to visit our Flickr page, where you can download pictures of our work to use in your posts. 

Download Graphics

Find sample graphics you can use on your social media platforms.

View Here
Captioning Example

Example caption: 

✨Every home sold helps build another! 🏡
[Organization Name] is proud to donate to Habitat for Humanity on behalf of our incredible clients who made their dream of homeownership a reality. By working with us, you’re not just finding a home… you’re helping build a stronger community❤️ THANK YOU!

Catron Property Group is proud to donate to Habitat for Humanity on behalf of our incredible clients who made their dream of homeownership a reality. By working with us, you’re not just finding a home, you’re helping build a stronger community.

Catron Property Group
Catron Property Group

Frequently Asked Questions

How does my donation make a difference?

Your gift supports Habitat home builds, critical repairs, and homeowner education classes. Every donation, no matter the size, creates opportunities for families to achieve stability and build a brighter future. 

Can I promote my support for Habitat to my clients?

Yes. We provide marketing materials, social media graphics, and sample messaging to help you share your commitment to affordable homeownership. You can also rally your network by fundraising or joining us on the build site with a personalized donation page. 

Will my client receive any acknowledgment for the donation made in their honor?

You will receive the official acknowledgment for tax purposes. Habitat can also provide a thank you message or certificate for your client at closing. 

How can I explain Habitat’s mission to my clients?

Habitat partners with families who purchase their homes with an affordable mortgages and complete required partnership hours. Together, we create strength, stability, and self-reliance through homeownership. 

How else can I support Habitat beyond closing gifts?

There are a variety of ways to get involved in our mission. Refer homebuyers to our program, volunteer on the build site, use your donation page to fundraise, attend Habitat events, or encourage clients to shop and donate household items to any of our four ReStore locations. 

Where can I find marketing materials or additional resources?

The Real Estate Agent Toolkit includes flyers, social media content, and messaging to help showcase your partnership. 

How do I get started?

Contact Ally Bright at abright@indyhabitat.org to set up your closing gift contribution and access toolkit resources.